Provide a visual contrast and tactile feel.
New Invisible Matte Polyester laminate works great as a matte overlaminate on top of Armalex Gloss or Armalex Gloss Hardshell to provide a visual contrast and tactile feel to control panels. On the control panel above, the buttons were masked off, then laminated with a matte laminate.
The opposite can be achieved on Armalex Fine matte or Armalex Velvet Gloss by using Wet Look Hard Shell laminate in selected areas.
Both looks can be achieved by using a mask with the laminate to mask off areas that you don’t want to cover with the laminate.
Printable Electronics on Demand
Now this is newsworthy. Our own light-up LED business card!
We assembled a business card with 3 LED’s at the top. Each lights up a different color when you press the adjacent button. This was achieved using a 15 mil thick 3V flat battery and printing Inktronic conductive foil on Polytronic spacer material with the Gerber Edge. To see more, check out the Inktronic page of this site.
Made in the USA
Everything we sell is made here in the states. From the films to the Gerber hardware and software, we are proud to state it is “Made in the USA.” We support hard working Americans and look to help more businesses buy American made products.
New Armalex™ Hardshell Gloss
We are excited about our new Armalex Hard Shell Gloss polycarbonate.
This is a 10 mil Lexan® 8010 film with a special scratch and chemical resistant UV hard coating on the non-print side.
I can personally attest to the durability of the Hard Shell surface. We print our business cards on this product. But before we had Armalex Hard Shell, my business cards would get scratched up when I carried them in my wallet.
We also performed a 2000 hour QUV test, which is equivalent to approximately 5 years exposed to direct sunlight. Alongside the Armalex Hardshell we placed the regular Armalex Gloss without the UV Hard Shell. The difference was noticeable. The non-coated Armalex began to yellow after 3 years.
Invisible Foil… Why?
Our product, called INVISINK™ is invisible until it is exposed to black light. You can call it “black light detectible.” Here are two examples of how it is currently used. I’m sure you can think of others.
One of our customer’s customers makes pedometers, the little electronic gadgets that keep track of your steps and cadence while your are walking, running, etc. They want to put a consecutive serial number on each one for warranty purposes. They already have one small domed label with the logo on the pedometer, and they don’t have a good spot on the units for another label. The labor to adhere another label is also prohibitive because it adds further cost to an item that is sold as a commodity.
Our customer suggested placing a serial number right under the logo on the existing label using the INVISINK™. Their customer agreed It would be unsightly if it was a visible number. With the new label, if there is a warranty return, they can check the serial number under a black light against the date it was sold. Problem solved.
An unintended benefit, but a prime selling point is the anti-counterfeit effect. As new products become popular in a market, often they are copied, sometimes counterfeited to the dismay of the OEM. Printing serial numbers, or just merely highlighting a letter or graphic with black light detectible foil will be enough to detect if it is from the OEM, or from a counterfeit source when it is on the store shelf.
Here’s another example: Another customer of ours shared back stage VIP passes they printed as tags they wore around their necks. Invisink can also be used for decorating bar stools, wall paper and other decors where black lights may be used.
The bottom line is… with INVISINK™, you can offer what others can’t offer by being creative, or solving problems.
Why CMYK can’t match GerberColor
Gerber’s color matching allows you to print colors only a spot color system can print. CMYK can’t touch it. So raise the bar! Print what your competitors can’t print. It can be the difference that keeps your customers coming back. This short article should help you understand how spot colors are different.
Using the context of short run digital printing, including ink jets and other presses, I’m going to assume you know what CMYK (four color) and CMYK with light magenta and light cyan (popular 6 color) are. Technology advances process color printing in many areas. But fundamental differences keep CMYK printing limited.
For those of you who haven’t visited the larger color spectrum lately, the illustration below should help give you a more scientific and factual understanding of why you might want to.
Visible = All the colors you can see. This includes many colors that you can’t print.
RGB is made from “additive” colors. Additive colors are created using light such as your monitor displays. Printing or painting uses subtractive color. Subtractive color begins with white and ends with black; as you add color, the result gets darker and moves towards black. The next smallest shape in the image above is the Pantone gamut. It is much larger than the CMYK gamut because Pantone relies on many base colors, rather than the limited spectrum that 4 or 6 process colors can create.
Without getting too deep into color theory, it is impossible for process colors to hit more than a little over half of the PMS colors available. When you look at a PMS spot color mixing swatch book (not the CMYK book), you may notice that it calls for mixing colors like Rubine Red, Red, or Warm Red. They have many base colors in which to mix from.
The Gerber system has more than 80 base colors to mix with.
The Gerber Omega printing software comes standard with what they call Spectratone color matching. This allows you to enter the printing industry standard PMS color you want, and the software tells you what color/colors you need to use to match the PMS color. It even tells you the closest 5 foil combinations to use, in case you don’t have the color it chooses first in stock. The output is solid without any dot pattern. And each time Gerber releases a new base color, they enhance the spectrum of colors you can print. You can download the most recent software color update from their site.
Gerber just released two new colors… FIREBALL RED and ELECTRIC GREEN!
Remember to raise the bar whenever possible! Go where the others aren’t. Print what your competitors can’t print. Once you point out the difference, it will be something your customer will remember. And that can be the difference that keeps your customers coming back.
Armalex™ Mask: Revolutionary Evolution
Now, Armalex Mask gives you the ability to place adhesive exactly where you want it. The Gerber system is indexed with sprockets that move the material and keep it in registration color to color, color to cut, and cut to cut. With the introduction of Omega 3.0 software several years ago, it gave the user the ability to assign different cut paths and attributes to layers. And Gerber has only improved those capabilities in subsequent versions of Omega. Using Armalex Selective Adhesive Mask is pretty easy. You can offer this product now. For more on Armalex Mask, Click Here.